Related was founded in Denmark in June 2003 as a Nordic full service PR and marketing agency working mainly within the travel and tourism industry. We act as representatives for a number of destinations and handle all travel trade related matters as well. We work with all aspects of market communications, public relations, destination marketing and travel trade - on a strategic, tactical and operational level – in Denmark, Norway, Sweden and Finland.

We cover the entire spectrum from overall counseling and strategy development to the writing and distribution of information, acting on social media, and coordinating press trips. We raise sales, branding and marketing and we are responsible for trade shows, sales trips, booking of meetings and representation at the Leisure and MICE market.

Related's Leadership


Henrik Koch

Managing Director at Related

Henrik Koch is Related’s Managing Director and has been so for more than 10 years. He has a great experience with the tourism industry – internationally, and in our home markets: Sweden, Denmark, Norway and Finland. He follows travel industry trends and is responsible for the overall development of our larger tourism accounts. He is the brain behind our yearly survey on travel trends and destination images in the Nordic countries.

Henrik is a senior adviser and strategist and works out new strategies and campaigns for our international clients. He makes sure that we fulfill our obligations towards our clients and at the same time keep them on their toes with presentation of new ideas and new ways of branding their product or destination.


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