Germany is the world's largest outbound travel market. It is also a very particular market where major travel wholesalers dominate.

Grace to its long-term experience in the field, Lieb Management has an unbeatable relationship with market leaders and top influencers and offers a distinct, personalized service to guarantee the right market positioning for tourism products and destinations in the leisure & MICE market  in Germany, Austria and Switzerland.

Lieb Management's Leadership

ralf lieb

Ralf Lieb

Managing Director at Lieb Management

As the CEO of LMG and Lieb Management, Ralf is completely dedicated to the tourism industry. His tourism career began in 1988 and since then, he has gained broad expertise through work for travel agencies, a well-known tour operator and finally, over the past 17 years, in destination marketing representation. With the ambition of providing his clients with very individualized service and efficient European representation, Ralf followed his passion and founded his company Lieb Management in 2009 and LMG Management in 2013. His experience and reputation of longstanding enables Ralf to provide qualified, personal service as well as dynamic solutions together with a creative and dedicated team.

“As an agency that is committed to the well-being of our staff, we invest in our employees and encourage participation in seminars and trainings to expand their personal skills. We implement flexible work models to accommodate the personal and family development of our staff. A fair and respectful mentality, an open style of communication and confidence in each of our proficient employees are the basic building blocks for our productive work environment and harmonious team. Bright and friendly offices in Munich contribute positively to the work environment”

- Ralf Lieb

Julian Luther

Julian Luther

Director Business Relations at Lieb Management

With his 12-years of expertise in destination marketing, Julian joined the team of Lieb Management as Director Business Relations in 2015. During his career he was occupying several managing positions in tourism marketing agencies in Germany working mainly for US destinations. He gained comprehensive work experience in the marketing and tourism business not only for the German-speaking market, but also in the Continental European markets and built up a vast network in the tourism industry.

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